Department of Health
Boy looks at bandaid on arm after vaccination

Don't risk the flu campaign toolkit

The flu can be serious, especially for children. Everyone 6 months and older is recommended to get the annual flu vaccine.

Babies and toddlers need special protection from the flu, and the vaccine is just as important as other routine childhood vaccines. It helps protect them from the most common flu strains.

The vaccine protects you, your family, and the community. It also helps reduce the risk of severe illnesses and flu related complications. The vaccine is free for eligible priority groups.

What you can do to help

You can help by:

  • Sharing the materials from this communications toolkit with your community via social media and digital platforms
  • Printing and displaying posters in this pack at your local health service, clinic, community centre, place of work or community recreational spaces
  • Promote the campaign message in your newsletter or on hold messaging.
  • Directing people to the Better Health Channel Don't risk the flu campaign pageExternal Link for current information and updates.
  • Keeping up to date with latest influenza vaccination information by monitoring Seasonal influenza vaccine.

Winter respiratory illness communications toolkit 2025

This communications toolkit is for healthcare services and community organisations to use throughout the winter season. The materials encourage uptake of both the flu (influenza) vaccination and the RSV maternal vaccine.

Don't risk the flu campaign stakeholder toolkit (PDF)
pdf 1020.08 KB


In the toolkit, you'll find the following resources:

Section 1: Influenza (flu)

  • General key messages
  • Don’t risk the flu campaign overview
  • Don’t risk the flu campaign assets (posters, social tiles and translated factsheets)

Section 2: Respiratory syncytial virus (RSV) maternal vaccine

  • RSV maternal vaccine key messages
  • RSV maternal vaccine assets (posters, social tiles and factsheets)

Section 3: Vaccination myth and facts

  • 'Get the facts about vaccines' factsheet.

Don't risk the flu campaign on Better Health Channel

This winter season, help protect your child from serious illness with a free flu vaccine.

Reviewed 13 May 2025

Health.vic

On this site

Community flu vaccination information

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