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Media releases & campaign

Page content: Media releases | Mass media campaign

Media releases

Minister Pike Launches Smoking Reforms Ad Campaign
Sunday 6 May 2007

Adobe Acrobat icon Smoking Reforms Ad Campaign (20kb, pdf)

Mass media campaign

1 July 2007
The Victorian Government has developed a mass media campaign to communicate the new tobacco laws to the community. These advertisements will appear on tv, Internet, newspapers and outdoor sites.

From 1 July, all areas inside licensed venues will be smoke-free
From 1 July, all areas inside licensed venues will be smoke-free
From 1 July, all areas inside licensed venues will be smoke-free
From 1 July, all areas inside licensed venues will be smoke-free

TV advertisement requires Macromedia Flash 8, total file size is 725kb.

Get the Flash Player to see this TV ad.


TV ad transcript

(first four scenes) Music and background noise.

(when sign appears) From the 1st of July, all areas inside licensed venues will be smoke-free.

Authorised by the Victorian Government, Melbourne.

1 March 2006
The following advertisements appeared across various print and billboard advertising prior to the 1 March 2006 commencement date of smoke-free enclosed workplaces, underage music/dance events and covered tram, train and bus shelters.

From 1st March, Tram, Train and Bus shelters will be smoke free
From March 1st, underage music/dance events will be smoke-free.
From 1st March, enclosed workplaces will be smoke-free.

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Last updated: 18 May, 2007
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