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December 2018

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Campaign raises expectant mum awareness

A collaboration between Safer Care Victoria, the Stillbirth Centre for Research Excellence and other national bodies encourages expectant mothers to get to know their baby’s movements.

The new Movements Matter campaign asks them if their unborn baby is a kicker, flutterer, swisher or roller?

Then it urges expectant mothers to immediately speak up if they notice any change.

The Movements Matter campaign follows combined efforts to raise awareness with maternity services and staff about improved national clinical guidelines.

It seeks to dispel common myths around pregnancy:

•       It is not true that babies move less towards the end of pregnancy;

•       Having something to eat or drink does not stimulate your baby to move;

•       Do not wait and see how things are tomorrow if your baby’s movements change – call the midwife or doctor.

The campaign emphasises taking early action can save lives – this goes for both expectant mothers who feel something has changed and for the care providers they contact.

Around 500 babies are stillborn every year in Victoria and, with low community awareness of risk factors, the stillbirth rate has not changed for 20 years.

•       For more information visit Resources for Victorian clinicians are available at To support #movementsmatter and help spread the message choose, and