Consumer research

Page content: Consumer Awareness and Knowledge Tracking Study | Consumer food safety confidence study | Consumer food safety point-of-sale information investigation | Melbourne City Council consumer food safety education

Research into consumer awareness, knowledge and attitudes to food safety issues.

Consumer Awareness and Knowledge Tracking Study

In order to maintain an up to date understanding of consumer knowledge and attitudes to food safety, and to evaluate the effectiveness of communications activities, quantitative market research activities to monitor and track changes in consumer awareness, knowledge and behaviour was required for a 3 year period.

In 2006, the Department of Human Services Food Safety Unit ratined NWC Research to ascertain and track consumer awareness and knowledge of safe food handling practices and of food safety messages. Three surveys will be done covering 2006, 2007 and 2008.

Consumer Awareness and Knowledge Tracking Study 2006 (170kb, pdf)

Consumer food safety confidence study

In 2005 the Department of Human Services Food Safety Unit commissioned market research specialists Campbell Research and Consulting to undertake a study to identify levels of consumer confidence in the safety of the food they buy and eat, to see if there had been any changes in consumer confidence since 2002. The study was also to identify confidence levels of and attitudes to various food businesses and food types, and consumer knowledge of the food safety regulatory system.

Consumer Food Safety Confidence Study 2005 – Summary, June 2005 (145kb, pdf)

Consumer Food Safety Confidence Study 2005 – Final Report, June 2005 (595kb, pdf)

Consumer food safety point-of-sale information investigation

Marketing and communications specialists Socom Pty Ltd in assocation with Roger James & Associates were commissioned by the Department of Human Services Food Safety Unit in 2005 to investigate options for the provision of consumer food safety information through point of sale outlets in retail food stores.

Investigation of food safety point of sale options - Summary, June 2005 (185kb, pdf)

Issues relating to information in retail stores – Market Research report, May 2005 (1.2mb, pdf)

Melbourne City Council consumers food safety education

Evaluation of a consumer information project conducted by the Melbourne City Council in 2002 to increase consumer knowledge of food safety issues when buying food.

Melbourne City Council consumers food safety education report, June 2002 (975kb, pdf)

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