Producing And Promoting The Finished Document

Production

Once the plan has been finalised and approved, it can be prepared for publication. The standard of production will depend on the available funds, as well as the intended distribution of the document. Decisions to be made about production include:

• number of copies required
• whether a summary is needed, either at the start of the document or as a separate publication
• illustrations (photographs, maps, line drawings)
• whether the plan will be sold, distributed free of charge, or a mixture of both
• type of cover (probably card) and binding

If the text is stored on computer disc and use can be made of a laser printer, preparation of camera ready art for offset printing is relatively straightforward. This form of production is likely to be the most economical, unless a very small number of copies (under 20) is required.

A final, careful proof-reading of the document is always worthwhile before it is reproduced.

Promotion

The availability of the finished document is an important opportunity to publicise the plan and promote its implementation. Any of the publicity measures suggested previously could be used. In addition there could be an official launch by the mayor or shire president, to which all relevant groups and the media would be invited. A formal presentation to council staff could be useful, including a workshop on steps to implementation.