|
Grey Viewer
'In the United States and Britain, the older performers are still
revered and used constantly . . . It is quite common in the United
States and in the United Kingdom that these marvellous character
actors provide that fantastic depth to the quality of their productions.
They pepper their productions and pepper their screens, but they
don't appear to pepper the screens any more in this country.'
Terry Norris
Actor
"Advertisers are looking for demographics and the best spread."
Chris O'Mara
Network Program Director, Channel 7
The growth in the over 65 market, expected in the next decade,
will be significant for advertisers and the film and television
industry. Currently, if a program 'skews old' then it is considered
a failure because of the misconception that older people are not
a cashed-up consumer group.
Target audience ages for the commercial networks
| Seven |
16 - 39 & 25 - 54 |
| Nine |
16 - 39 & 25 - 54 |
| Ten |
25 - 40 |
Source The Australian May 1999
Top ten programs watched in Melbourne, October 31 - November 27,
1999
Over 55 Potential audience 782,000
| This is your Life |
37.20%
|
291,000
|
| RPA |
31.20%
|
244,000
|
| Burkes Backyard |
29.80%
|
233,000
|
| National Nine News-Sun |
29.60%
|
233,000
|
| Great Outdoors |
28.90%
|
231,000
|
| Getaway |
28.40%
|
224,000
|
| The Bill |
27.60%
|
222,000
|
| Sale of Century |
27.30%
|
216,000
|
| Better Homes and Gardens |
26.80%
|
213,000
|
| National Nine News - Sat |
26.80%
|
210,000
|
Over 65 Potential audience 458,000
| This is your Life |
40.00%
|
183,000
|
| National Nine News - Sun |
33.70%
|
154,000
|
| RPA |
31.80%
|
146,000
|
| Sale of the Century |
31.70%
|
145,000
|
| The Bill |
31.70%
|
145,000
|
| Burkes Backyard |
31.30%
|
143,000
|
| Getaway |
31.20%
|
143,000
|
| Great Outdoors |
30.70%
|
140,000
|
| National Nine News Sat |
30.50%
|
140,000
|
| Sixty Minutes |
29.70%
|
136,000
|
Source AC Neilson
|
