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Age Futures in Broadcasting

Index

Grey Power
Grey Dollar
Grey Truths
Grey Viewer
Preferred Types of Television Program and Television Station by Age
Further Information

Preferred Types of Televison Programs and Television Station by Age (First Preferences)

In comedy, the older person is often depicted as irritable, dependant and childlike. In drama the older person is often there as a token, expendable character and is rarely depicted as vital to the plot, if they are represented at all. The large proportion of older people that choose news and current affairs as their preferred program type may do so because these programs reflect their life experience and their continued involvement and interest in the world around them. Could it be that older people choose not to watch comedy, drama and soap operas because of the representations of old age within these programs?


Back to Top18 - 25

News 14.4
Films 21.2
Humour 24.3
Sport 9.9
Quality Drama 3.3
Documentaries 1.9
Soap Operas 10.7
Family Sitcoms 10.4

 

WATCH
ABC
7/ 9/ 10
SBS
Mainly
3.1
63.8
1.3
Regularly
15.5
21.9
7.5
Sometimes
66.4
12.8
40.4
Don't
15.0
1.5
32.6
service not available
18.2

26 - 35

News 37.4
Films 15.3
Humour 14.8
Sport 8.2
Quality Drama 4.6
Documentaries 4.6
Soap Operas 3.2
Family Sitcoms 4.2

 

WATCH
ABC
7/ 9/ 10
SBS
Mainly
9.7
55.9
1.8
Regularly
30.6
28.4
8.4
Sometimes
53.2
14.9
41.1
Don't
6.5
0.8
26.6
service not available
22.1

36 - 45

News 58.8
Films 9.2
Humour 7.2
Sport 6.9
Quality Drama 6.3
Documentaries 3.6
Soap Operas 0.9
Family Sitcoms 0.9

 

WATCH
ABC
7/ 9/ 10
SBS
Mainly 18.2 36.2 3.4
Regularly 29.0 35.3 11.2
Sometimes 48.6 26.5 42.3
Don't 4.2 2.0 21.6
service not available     21.5

46 - 59

News 67.9
Films 6.0
Humour 3.7
Sport 5.3
Quality Drama 3.4
Documentaries 4.1
Soap Operas 1.2
Family Sitcoms 0.3

 

WATCH
ABC
7/ 9/ 10
SBS
Mainly
20.3
35.5
4.2
Regularly
31.6
33.2
11.8
Sometimes
43.7
30.0
49.4
Don't
4.4
1.3
15.7
service not available
18.9

60 +

News 75.1
Films 3.9
Humour 1.4
Sport 2.6
Quality Drama 2.5
Documentaries 4.3
Soap Operas 1.7
Family Sitcoms 0.5

 

WATCH
ABC
7/ 9/ 10
SBS
Mainly 30.0 42.9 5.3
Regularly 28.9 30.9 10.9
Sometimes 38.2 24.7 45.5
Don't 2.9 1.5 16.9
service not available     21.4

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Updated 21 May 2002